I can be useful to your endeavor in variety of ways, either by myself, or, if it's a larger project, drawing on a talented network of co-conspirators (assembling the gang for the heist!). In every case, it's the particular challenge that will determine the approach. That way, the energy level stays high and the thinking stays fresh.
Research: Whether it's desk research, interviews, groups or ethnography; in-person or online, we'll work together to devise the best plan to meet your particular needs.
Moderating and analysis: Focus groups don't have to be the enemy of creative thinking and new ideas. They really can fuel discovery. The trick is orchestrating the right conversations and staying cognizant of the context and the cultural and psychological forces at work when groups of strangers interact.
Creative/business development: A keen understanding of culture reveals patterns as well as areas of contestation. I can help see beyond the surface to this deeper dimension, giving your brand an edge--in positioning, product development/innovation and/or communication.
Storytelling: Here, as with research, there shouldn't be a one-size-fits-all system. The decisions about what story to tell and how to tell it (a deck? a film? an interactive experience?) should be thoughtfully made, based on the particular goal. Why bother making something if it's not going to be memorable?